KASHI / Brand identity system · v0.1

Stone. Space.Feeling.

Architectural surfaces for Iceland. A warm, modern, tactile identity balancing Nordic restraint with the depth of Persian ceramic craftsmanship.

01 / Identity

A mark that gives
materials the stage.

KASHI.

Primary wordmark: wide-set uppercase typography, generous negative space, and one warm terracotta-gold dot. Proposed identity only; trademark and domain clearance pending.

02 / Palette

Quietly elemental.

Basalt / #17241D
Chalk / #EDE8DF
Warm clay / #BD9362
Moss grey / #A4A69E
Porcelain / #F8F6F0
03 / Typography

Manrope / Digital clarity

Form follows feeling.

Display: Manrope 500, tight tracking. Body: Manrope 400–600, generous line-height. Product data: bold numeric emphasis and precise units. Web accent: Cormorant Garamond italic for emphasis words.

04 / Campaign directions

Sell the space.
Not the box.

Campaign: Spaces made to be felt

Spaces made to be felt.

Hero campaign: natural materials, tactile detail, calm interiors and confident pricing.

Campaign: See it before you build it

See it before you build it.

Interactive room configurator as the main conversion engine for homeowners and contractors.

05 / Brand voice

Clear. Confident. Human.

EN: “Beautiful surfaces. Clear prices.”

IS draft: “Fallegar flísar. Skýrt verð.” (Native-language review required before launch.)

Packaging: recycled kraft palette labels, product code, batch, nominal size, technical data and traceable origin. Never obscure Iranian origin.

SEO & market strategy ↗

Trust & documentation

What we will show you
before we sell.

We never display a mark, logo or certificate we do not hold. This is the documentation we are collecting before sales begin.

Test reports to EN 14411

Water absorption, breaking strength and other characteristics for every product.

Pending verification

CE marking & Declaration of Performance

Required to sell construction products in Iceland, with the declaration available in Icelandic.

Pending verification

Slip and frost ratings

DIN 51130 / 51097 and ISO 10545-12 values, only with a test report.

Pending verification

Company registration & VAT number

Icelandic company registration is in progress.

Pending verification

Manufacturer quality systems

Only certificates we hold copies of are listed (for example ISO 9001).

Pending verification

Origin & traceability

Manufacturer, country of origin and batch number disclosed for every product.

Pending verification